AI Insights · Timothy · April 2025
Top Reference Apps Performance in New Zealand: Q1 2025
Explore the performance trends of the top reference apps on a unified platform in New Zealand during the first quarter of 2025, with insights from Sensor Tower.
In the first quarter of 2025, the top reference apps in New Zealand showed varied performance on the unified platform, with data provided by Sensor Tower.
Bible Chat: Daily Devotional experienced notable growth in weekly downloads, peaking at approximately 3.5K in early March. The app's revenue saw a steady increase, reaching around $1.5K by mid-March. Active users rose from 3.5K to almost 6.5K throughout the quarter.
Ancestry: Family History & DNA maintained a consistent weekly revenue of around $1.2K to $2.2K, with active users fluctuating slightly around 1.2K to 1.4K. Weekly downloads remained relatively stable, hovering around 250 to 380.
Hallow: Prayer & Meditation saw a significant surge in revenue, particularly in the last week of March, reaching approximately $6K. Downloads peaked at over 5K in early March, while active users increased from 1.1K to over 5.5K during the quarter.
MyHeritage: Family Tree & DNA showed steady weekly revenue around $700 to $1.6K, with active users consistently around 500 to 600. Downloads were stable, ranging from 200 to 280.
Night Sky experienced fluctuations in weekly downloads, peaking at over 1K in mid-January. Revenue varied between $140 and $600, while active users ranged from 1.1K to 1.8K.
For more detailed insights and data on these apps, visit Sensor Tower.
